An intentional philanthropic strategy will enhance overall company success.
Thriving companies continue to evolve their goals, brand and public image by strengthening their CSR strategy. By aligning that strategy with corporate values, companies are able to attract and retain the best talent. Across generations, and with millennials in particular, the world view has shifted to emphasize positive impact and social responsibility. Research confirms that companies which are actively involved in protecting the environment, supporting social issues and bettering their communities reap benefits internally and externally, improving growth, risk mitigation, and reputation. The events of 2020 have made clear how interconnected we all are.
Today, more than ever, society views the private sector for what it can be: an integral player in addressing the most consequential issues of our time.