Research shows that CSR is good business and that a company’s focus on social and environmental issues, regardless of its industry or sector, strongly correlates with its profits. From designing an initiative from the ground up to fine-tuning an established program, companies of every size benefit from our expert fresh perspective and objective measurement.
Assessment. Whether your company is new to CSR, or is looking to enhance an existing program, a thorough review, assessment and benchmarking of current CSR programs and opportunities can help position your company for further success. The Munshine Group’s proprietary assessment tool focuses on CSR opportunities including employee well-being, environmental impact, supply chain, ethical issues, risk management and community engagement.
Strategy & Alignment. The Munshine Group will help your company create a CSR strategy that aligns with your business values and engages key stakeholders. Development of aspirational goals that can have measurable impact is critical to success. Aligning with other companies that maintain similar practices makes each organization, as well as the community at large, stronger.
Partnership Development. The Munshine Group has close, established ties to the nonprofit community, and the knowledge to guide nonprofits and businesses to get the most out of their partnerships. The Munshine Group can find the right causes to align with your company’s values and principles, stakeholder objectives and CSR priorities. When a company partners with suppliers and vendors that share the same values, the supply chain is strengthened and risks are reduced.
Implementation Blueprint. The Munshine Group can partner with your company to develop an implementation plan that assures you meet your strategic CSR goals. Even the best-intentioned CSR program cannot take full advantage of its potential without a focused strategy and plan of action.
Measurement. The Munshine Group’s CSR benchmarking tool measures the efficiency and effectiveness of new and improved CSR programs. The Munshine Group also identifies CSR best practices in your industry. By continually monitoring impact, your company is able to adjust and realign priorities.
Communication & Reporting. A vital part of any CSR program is sharing the benefits and positive impact being made for the community, the environment, and employees. Strategic communications will create and strengthen partnerships with suppliers, customers, and other stakeholders who share the same values. Our team of communications experts will develop and distribute compelling messages, ensuring your internal and external audiences are aware of your CSR programs and are motivated to support your brand and join your efforts to become part of the solution.
The Power of CSR
“The entrepreneurs and business leaders of today and tomorrow have an extraordinary opportunity: to prove that through upholding values we can create value-for the company, for the customer, and for the community.”
— Arthur M. Blank, author, “Good Company”
“By taking a broader, more complete view of corporate purpose, boards can focus on creating long-term value, better serving everyone – investors, employees, communities, suppliers and customers.”
— Bill McNabb, former CEO, Vanguard